[Video Story] Future of retail: Adjusting to technological shifts

New York: The retail industry is changing at a rapid pace, with retailers scrambling to adjust to social and technological shifts, as well as generational shifts.

As we make our way into an era marked by speed, mass communication and online chatter, retailers must develop digital channels that allow them to connect and engage with their consumers-- the Millennials.

Whether it be WiFi, mobile apps or seamless checkout, tech giant IBM is helping retailers meet their business goals while simultaneously developing loyalty among the younger consumer market.

Watch complete video package:

(Please wait while video player loads)