World Cup to redefine digital cricket coverage

Saturday, February 14, 2015
[PHOTO: Tourism Victoria/Flickr/CC BY 2.0
Adelaide: The International Cricket Council has announced a series of exciting and innovative digital activations for cricket’s flagship event, the ICC Cricket World Cup 2015, which will give fans some unique opportunities to engage with the event, the legends of the game and the players.

At the core of all these activations is the rebranded official website . The website, which is fully responsive in design, adapting to all devices, includes features like the brand new ICC CWC 2015 Match Centre. The Match Centre, powered by SAP’s HANA and Analytics tool, will have the fastest live scores available anywhere online and will also provide real time statistics and insights using live and historical ICC Cricket World Cup data to deliver in-depth match analysis to fans around the world. The Match Centre will also be available on the official tournament app.

A newly launched video section will contain short-form highlights of each match, including all action latest match clips - the dismissals, the magic moments, the best innings and the biggest hits, all available within a matter of minutes of the action happening on the pitch.

The website will also feature previews, reviews, daily match reports, special features and regular columns from ICC Cricket World Cup legends like Andy Bichel, Paul Collingwood, Inzamam-ul-Haq, Muttiah Muralidaran, Stephen Fleming, Sir Vivian Richards, Graeme Smith and many more.
Other exclusive features on the official website are the ‘100 Greatest World Cup Moments’, an audio-visual countdown from 100 days to go to the ICC CWC 2015, powered by LG, where fans get to vote on their favourite ‘Greatest World Cup Moment’, the Greatest XI, where fans get to pick their ‘Greatest World Cup XI’ and share it with their friends via social media and the Cricket World Cup Quiz.

Another hugely popular digital offering is the official ICC CWC 2015 Fantasy League, which already has more than 150,000 registered managers.

For those on the go, the official ICC Cricket World Cup 2015 App, launched in partnership with Reliance Communications, offers live scores, in-match clips, exclusive videos, fixtures, real time statistics and analysis and much more. The app, which is currently rated the No.1 sports app in close to 20 countries, is available for free download on the App Store (iOS) and Google Play (Android) store.

Further strengthening its video offering, ICC will be providing fans with a unique behind-the-scenes insight into the second biggest single sports event in the world via the #CWCDaily, a 5-minute daily video show capturing all the news, clips and off-the-field excitement. This will be available to fans via the various ICC digital and social media platforms.

To complement the digital activations, the ICC has lined up exciting tie-ups with key social media platforms to launch some world-first innovations across its Twitter, Google+, Facebook, Instagram, and YouTube channels. These innovations will be announced in due course, ahead of the first match of the tournament.
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