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| Formula 1 racing drivers, Fernando Alonso (right) and Kimi Raikkonen (left), and Scuderia Ferrari Team Principal, Marco Mattiacci, are supporting INTERPOL's Turn Back Crime campaign. [PHOTO: Special Arrangements] |
Lyon, France: Two of the world’s best known Formula 1 racing drivers – Fernando
Alonso and Kimi Raikkonen – are adding their voices to the Turn Back
Crime campaign.
Their video message, filmed with Scuderia Ferrari
Team Principal, Marco Mattiacci, at Ferrari’s private Fiorano test
track in Maranello, Italy, keeps the Turn Back Crime campaign at full
throttle.
Alonso and Raikkonen are the latest high-profile figures
to support the campaign, joining film star Jackie Chan, international
footballer Lionel Messi, and Ducati Team, whose rider Andrea Dovizioso
recently gained a podium place in the Moto Grand Prix.
These
ambassadors want to inspire their millions of fans to play their role in
protecting the things in life that we treasure the most. The Turn Back
Crime campaign is about breaking down barriers between police and
public; creating a dialogue to build a relationship of trust; an
inclusive approach to help people feel safe and to help reduce the fear
of any form of crime.
As part of this, it is crucial for people to
understand better the crime issues of today and how they can better
protect themselves and their families.
For example, buying fake
goods, illicit medicines and counterfeit items isn’t about a cheaper
option, it feeds organized crime and terrorism.
INTERPOL’s Turn
Back Crime campaign seeks to enlist the support of citizens and
companies not ordinarily associated with fighting crime to demonstrate
that each of us has an important role to play in making the world safer,
and a contribution in developing worldwide a culture of legality.
In
reaching out across borders and cultures, and using new language to
speaking about fighting crime INTERPOL hopes that people young and old
will embrace this concept and will find new and innovative ways to
communicate how we can Turn Back Crime together.