New survey highlights music listening trends

Wednesday, December 19, 2012
[PHOTO: Lester Molina/Flickr/CC BY 2.0] 
Washington: Regardless of which holidays are celebrated this season, most Americans can agree on one thing this time of year: holiday music is essential. A new survey by internet radio service Pandora yields interesting insights into how Americans prefer to listen to Christmas and holiday-themed music during the winter season.

Every year, many of Pandora's listeners turn their stations to holiday music as soon as the turkey is off the table. Whether trimming a Christmas tree, wrapping gifts or preparing a festive meal to share with friends, the holiday survey confirmed that Americans love their holiday tunes. Nearly nine in ten Americans report that they can't celebrate the holiday season properly without the right music. And so far, Pandora listeners have enjoyed more than 2 billion holiday tracks on the service since November.

For those that like to spread holiday cheer at home by entertaining, the survey found that holiday music is a must to set the mood for a memorable and festive gathering. Nearly a quarter of Americans feel that the music selection is more likely to make or break a holiday celebration than the menu. And in picking the perfect music to accompany their get-togethers, three in four people admit they prefer classic holiday tunes from artists such as Bing Crosby, Frank Sinatra or Nat King Cole, rather than new releases from today's chart toppers.

The survey was conducted between October 3-10, 2012 among 1,000 nationally representative Americans ages 18 and over, using an email invitation and an online survey. 
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